Kim Kardashian sues Old Navy for using lookalike model

The 30-year-old reality star is now suing the clothing giant for somewhere in the region of $15 - $20 million.
Perhaps adding to Kardashian's fury is the fact that the model and actress in the ad, Melissa Molinaro, is said to be currently dating 26-year-old NFL player Bush.

Eh Duh! Who wouldnt be furious about such

Molinaro's music video-inspired campaign for the company has become a web video viral hit.

The 'Super C-U-T-E' clip, promoting the brand's jeans, has so far had 1.7 million hits.

In the video, Molinaro is the mirror image of Kim, with her hair and make-up styled to look just like the socialite.

Kim filed her federal lawsuit against Old Navy in Los Angeles today, asserting that the company are using the double in order to make people believe she is associated with the label.

She is suing the company for 'the unauthorised use of Kardashian's name, likeness, identity, and persona.'

Check out the video